Bob Foerder | Oct 9, 2026
https://www.thelandonline.com/news/financial-focus-from-yield-monitors-to-ai-how-technology-is-changing-agriculture/article_9829c21c-df77-4c46-8e23-4280d891d4b0.html
Technology is a funny thing. Change happens incrementally, but when you look back, you realize just how quickly things have evolved.
When I started in the business in 2007, very few of my clients had much, if any, technology in their equipment, aside from maybe a basic yield monitor in a combine and a seed monitor in the planter. Business was conducted on rainy days, as I would never think of calling a farmer while they were planting, and loan documents were mailed and signed with pen and ink.
Almost 20 years later, tractors and planters can adjust settings automatically, operate at higher speeds and navigate fields with incredible accuracy. Autonomous equipment is now very much on the forefront.
As has been the case throughout agriculture’s history, technology is quickly advancing the amount of work that one operator and one tractor can accomplish in a day’s time. While autonomous equipment can feel like quite a leap forward, I would have never believed we would be where we are today if you had asked me years ago. And I have a feeling the next wave of advancement may happen faster than any of us can imagine.
Technology Is Changing More Than Equipment
The changes aren’t limited to machinery and field operations. AI and technology are changing the agronomy side of farming as well. While still in the early stages, we are starting to see predictive agronomy models, more advanced soil and fertility analytics, and sprayers that use AI-enabled technology to identify and target weeds. These tools are beginning to change how agronomic decisions are made.
Automation is also quickly changing both grain and livestock operations. Some newer grain facilities can operate with very little hands-on involvement. Dairy farms have robotic milkers and systems that can autonomously mix feed. Many cows now wear RFID tags to monitor their health and help identify problems sooner.
Perhaps one of the biggest changes I’ve seen isn’t a single piece of technology at all. It’s technology’s ability to reduce labor needs and allow equipment and facilities to accomplish more with fewer people. I recently toured a client’s grain facility that operates almost fully autonomously. It’s a good example of how technology can help an operation accomplish more while relying less on skilled labor for every task.
Cool Technology or a Worthwhile Investment?
As these technologies and others become more common, we may see costs decline and adoption increase across the industry. But that doesn’t mean every new technology makes sense for every operation.
The challenge for producers is determining which investments are simply “cool” technology and which ones can create real value for their operation. Before making an investment, consider what problem you’re trying to solve and what return the technology could provide.
Does it reduce labor needs? Can it lower input costs? Does it provide information you can actually use to make better management decisions? Or is it primarily adding convenience?
Technology doesn’t necessarily have to produce a direct financial return to create value. Labor savings can be especially important as operations look for ways to accomplish more with fewer people. But there should be a clear reason for the investment and an understanding of how it will benefit the operation.
Like we’ve seen throughout the history of agriculture, modern practices and technology will continue to create opportunities for operators to become more efficient. The opportunity isn’t simply to adopt technology because it’s new. It’s to understand where technology can create meaningful efficiencies, provide better information and ultimately help you make better decisions for your operation.